Jeremiah Lazarus

Tips For Creating High-Quality Social Media Content For Your Small Business

It’s 2024, it is no longer news that for any form of business to grow, whether big or small it must be on social media. The biggest brands leverage social media to create brand awareness and are very successful at it. This is because social media does not only give you the ability to have …

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Growth and Inbound Marketing Strategies for Businesses

The secret to growth and creating Inbound marketing strategies  The most critical stage of a product or service’s life cycle is the growth stage. You’ve created this amazing product or offer this top-notch service, but how do you expand your user base, audience, or customer base?   How do you get people to pay attention? …

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How to Get Over Your Fear of Creating Content in 2024

In 2024, content remains a powerful tool for connection and expression. However, many people hesitate to embark on their content creation journey due to the fear of judgment.  Rest assured, you’re not alone! Many creators, myself included, have grappled with similar anxieties: fear of negative feedback, self-doubt about expertise, and even camera shyness. Yet, despite …

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10 Best tools for Small Businesses in Africa

The World Bank estimates that small businesses represent 90% of all businesses, and according to MasterCard, Sub-Saharan Africa alone has 44 million micro, small, and medium enterprises (MSMEs). All these businesses need tools to help them run operations, grow, and scale into global brands. We live in a digital age, and right now, every company …

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Why Functionality Trumps Passion in Business

In the world of entrepreneurship and product development, the adage “Having a working product is better than having a product you are in love with” holds more truth than you might initially think. It’s a mantra that successful entrepreneurs swear by, and here’s why.   Emotions vs. Profit   Let’s get one thing straight: you …

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Crafting a unique brand Identity

So, you’re ready to take your business to the next level. You’ve got the drive, the determination, but you’re wondering how to stand out in a crowded market. Well, my friend, it’s time to embark on the grand adventure of crafting a memorable brand identity.Start with Your Core ValuesImagine your business as a journey, and …

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Staying Relevant in the Digital Age: The Importance of Continuous Tech Skill Development

Introduction The importance of staying relevant in the continuously changing landscape of the digital era cannot be emphasized. Technology has permeated all aspects of our life, drastically altering how we work, communicate, and interact. The key to thriving in this dynamic environment for modern workers is continual technological skill development. The ability to adapt and …

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5 Ways Media Agencies Can Help Small Businesses Thrive

Establishing a strong online presence and attracting your target audience can be a daunting task for small businesses. Fortunately, media agencies are here to help. With their expertise in creating personalized marketing strategies that make use of various channels and platforms, media agencies can enhance brand visibility, engage potential customers, and ultimately drive growth. Here …

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