How to Do Email Marketing The right way

 A persistent myth around the marketing world seems to suggest that email marketing is dead, overshadowed by the rise of social media platforms like Instagram, TikTok, and Facebook. However, this myth couldn’t be further from the truth. Email marketing remains a powerhouse for businesses, delivering exceptional conversion rates and providing a stable, owned channel for engaging with customers. In this blog post, we will explore and make the case for Email marketing and why you should include it in your marketing strategy.


Super conversion rates 


Email marketing converts at a rate four times higher than any social media platform. I can place one million-dollar bet that you have opened your email at least once today. You might not have clicked on the emails but at least you have your email. This means that businesses that market to you via email have a higher chance of converting you than those who just focus on social media marketing. This data is good for business because, in the end, it is conversion rates that matter. 

  1. Ownership of Marketing Channels

Building a business on social media is like building on rented land. Social media platforms are subject to frequent algorithm changes and can disappear unexpectedly, as seen with MySpace. They might choose to kick you off their platforms or database and this alone is a business risk. In contrast, an email list is an owned asset that provides stability and control, all the details of your clients live on a spreadsheet on your computer or in your cloud storage device.


  1. Alternate Revenue Stream

Email marketing can significantly enhance business revenue. Everyone is in business to make money and email marketing is one way of increasing the current revenue of any business. A recent case study showed that incorporating email marketing alongside social media and paid ads resulted in a $100,000 increase in sales within a week. This highlights the substantial financial benefits of nurturing and growing an email list.

How to Maximize the Benefits of Email Marketing :

To maximize the benefits of email marketing, businesses should consistently reach out to their subscribers with valuable content. This can include storytelling, advice, case studies, and quick check-ins. Regular engagement helps build a strong relationship with the audience, increasing the likelihood of successful sales when marketing products or services.

“Do not clog all your emails in one sheet, learn how to segment your lists”

Segment your subscribers into specific groups based on their interests and behaviours to deliver more relevant content. Marketers using segmented campaigns report up to a 760% increase in revenue.


Why should you send out more personalised instead of generalised emails?

Personalised emails, such as using the recipient’s name or relevant recommendations, can significantly boost open rates and engagement.

One way to personalise emails is to send Abandoned cart emails and personalised alerts, like those from Shotify, are effective at recovering sales and maintaining subscriber interest.

Your Headlines should not be boring 

Crafting intriguing subject lines using techniques like curiosity, urgency, and personalization can increase the likelihood of your emails being opened. Personalization in subject lines alone can increase open rates by up to 41%.

Keep your emails concise and focused on a single, clear message to enhance readability and effectiveness.

Utilize straightforward templates and avoid clutter to make your emails more appealing and easier to digest.


Your list is like a house, cobwebs are bound to be found. Remove the cobwebs from your list, it helps email marketing platforms rank your email list high.

Regularly remove inactive subscribers to ensure your email list is healthy and engaged.

Cleaning your list can save costs and improve open rates, preventing your emails from being marked as spam and ensuring better deliverability.

Email marketing isn’t some relic of the past; it’s a thriving marketing channel with the power to connect with your audience, nurture leads, and ultimately drive sales. Don’t let the myth hold you back. 

Leave a Comment

Your email address will not be published. Required fields are marked *